In-depth and tele-depth interviews
Qualitative research,
moderated in-house.
In-depth interviews with the physicians, KOLs and payers who decide — recruited by us and moderated by consultants who know the clinical detail.
Every respondent. Personally sourced. Personally screened.
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1,500 Interviews with KOLs and HCPs -
125 New therapies and devices evaluated -
20+ Years running qualitative research
Best for
- Concept and message testing
- Unmet needs
- Competitive assessment
- Journey mapping
- Usability and co-creation
What you get
Discussion guideConsultant moderationRecording and transcriptionHonorarium managementWritten findingsWhat we can answer
The questions a study is actually commissioned to settle
Semi-structured and open-ended, so they go where the answer is rather than where the guide expected. That is how a study surfaces the objection nobody wrote down.
Is this market worth entering? Where the opportunity sits, and what it costs to be wrong. Market attractivenessUnmet needSegment sizing 
What would make them switch? The factors that move a product from “useful” to “need to have” for the people prescribing it. Drivers of uptakeBarriers to adoptionMessage testing How do we stand against the alternatives? Where you sit, and what it takes to become standard of care. Competitive assessmentPositioningStandard-of-care mapping How we source respondents
Three tiers, worked in order
A “take whoever you can get” recruit is how a study reports the wrong opinion confidently. Three tiers, so hard-to-reach specialties get filled rather than substituted.
- 01
KOL partners Established relationships with the clinicians who shape practice in their field. - 02
In-house network Physicians we have recruited, screened and worked with before. - 03
Physician database Over 2 million HCP profiles for rare and hard-to-reach specialties.
Why clients come back
One team, from screener to findings
Moderated by consultants
MD physicians and PhD scientists run the interviews, not junior moderators reading a script.
Screened in-house
Recruitment stays with our own team rather than a shared panel.
Hard-to-reach specialties
Oncology, cardiovascular surgery, endocrinology, pulmonology, payers and pharmacy directors.
In person or remote
IDIs and TDIs by phone or video, focus groups, and on-site studies in hospital.
In their words
What clients say about our interviews
KOLgroups is a trustworthy partner for our healthcare market research projects. We have partnered with them quite a few times and I count on them for our TDI/IDI needs.
Sanjeev D. Senior Director · Philadelphia, PA FAQ
Qualitative research questions
When is a qualitative interview better than a survey?
When you need to understand why rather than how many — the reasoning behind a prescribing decision, the objection nobody wrote down, or how a product actually fits a workflow. Surveys measure what you already know to ask about; interviews surface what you did not.
Who moderates the interviews?
Our own consultants. MD physicians and PhD scientists run the discussions rather than junior moderators reading a script, which is what lets an interview follow a clinically interesting answer instead of moving to the next question.
Are interviews conducted in person or remotely?
Both. In-depth and tele-depth interviews by phone or video, focus groups, and on-site ethnographic studies in hospital.
Do we get recordings and transcripts?
Yes. Every interview is recorded and transcribed.
How do you reach specialists a panel cannot supply?
We work three tiers in order: established KOL relationships, our in-house network of physicians we have recruited before, and a database of over 2 million HCP profiles for rare specialties.
Can you help write the discussion guide?
Yes. Interviews are semi-structured and open-ended, and the guide is built around what the study needs to settle rather than programmed as-is.
Areas of expertise
The specialties we work in every week
The clinicians, specialists and decision-makers we recruit and field studies to.
Surgeons
- General Surgery
- Plastic / Reconstructive
- Bariatric / Gastric Bypass
- Orthopedic / Arthroscopic
- Transplant
- Neurological
- Thoracic / Cardiovascular
- Vascular
Pain management
- Anesthesiology
- Physical Medicine & Rehab
- Pain Medicine
Biologics
- Dermatology
- Rheumatology
- Gastroenterology
- Endocrinology
Family care
- Primary Practice (PCP)
- Pediatrics
- Obstetrics/Gynecology
- Psychiatry
- Nurse Practitioner (NP)
- Physician Assistant (PA)
Eye care
- Ophthalmology
- Retina Specialist
- Glaucoma Specialist
- Optometry
- Ophthalmic Assistant
Cardiovascular
- Cardiology
- Interventional Cardiology
- Cardiac Electrophysiology
Respiratory
- Allergy / Asthma
- Immunology
- Pulmonology
- Critical / Emergency
Oncology
- Medical Oncology
- Hematology
- Pediatric
- Infusion Nurses
Pharmacists
- Retail Chain / Specialty
- Hospital Pharmacy Directors
- Pharmacy Benefit Managers (PBMs)
- Payers / Reimbursement
- Formulary Managers
Let’s talk about your study
Tell us what you need to learn and who you need to hear it from. We will tell you how we would run it.
Talk to an Expert